The rumors are swirling and the evidence keeps mounting, Samsung appears to be gearing up for what could be their most ambitious product launch yet. These are not incremental updates we are looking at. These are technologies that could redefine mobile computing paradigms for the next decade. Ready to see why September 29 might be worth circling on your calendar?
What's the deal with Project Moohan's September launch?
Here is what we know: Multiple sources point to Samsung hosting its third Unpacked event of 2025 on September 29 in South Korea. This is not a routine product refresh. We could see the debut of both the long-rumored tri-fold phone and the Project Moohan XR headset that has been years in the making.
The timing tracks, since Samsung has already committed to launching the headset in the second half of 2025. Here is the strategic part: sales will reportedly begin on October 13, starting in South Korea, then expanding globally. A Korea-first rollout signals confidence, a way to prove the product with the home crowd before going wide.
What really jumps out is the software trail. A recent update to Samsung's Camera Assistant app name-checks "Galaxy XR headsets" and adds a 3D capture feature to "create spatial photos and videos for Galaxy XR headsets." That reads like an ecosystem play, not a one-off device, a content pipeline that leans on Samsung's huge Galaxy phone base.
The fact that this 3D capture feature appeared in Camera Assistant v4.0.0.3 for the Galaxy S25 FE specifically is telling. Samsung may be using the S25 FE as a testbed for tighter phone-to-headset integration, a way to tune the experience before Moohan lands.
Project Moohan specs: what are we actually getting?
Let’s get into the hardware, because leaked specifications suggest a serious machine. Project Moohan will reportedly carry Qualcomm's Snapdragon XR2+ Gen 2 with 16GB of RAM. On paper, impressive. In practice, it points to memory-heavy AI work and real-time spatial computing that current XR gear struggles to touch.
The display story sounds strong too. High-resolution micro OLED panels with 13.6 million pixels per eye. In plain English, you are getting close to the pixel density needed for convincing AR overlays that avoid the screen-door effect. Think less screen door, more window.
What makes Project Moohan intriguing is the partnership stack. Samsung is not going solo, it is collaborating with Google for Android XR and AI, leaning on Qualcomm for compute, and bringing its own display chops. That combo creates an advantage that Apple’s closed approach does not easily mirror.
The headset is built on Android XR and will feature Gemini AI integration for spatial computing tasks. That sets it apart from Apple’s Vision Pro, which runs on visionOS. Developers who live in Android land will not need a new playbook.
On pricing, Samsung seems ready to poke at Apple’s premium tier. Reports suggest 2.5 to 4 million won, roughly a $1,790 starting point. That undercuts Vision Pro while aiming for comparable specs and stronger AI integration.
I am especially curious about gaming. There are hints that Samsung's cloud gaming tech could reach Moohan, which would mean console-quality experiences without local horsepower. If that pans out, Samsung's XR could straddle productivity and play, a rare sweet spot.
The tri-fold phone: Samsung's most ambitious device yet
Now, about that tri-fold phone everyone has been talking about. Samsung has officially confirmed development is in its "final stages" with a launch "by the end of the year." The engineering puzzle is juicy, two hinges instead of one, three displays that open into a single large canvas, all while keeping durability and a consistent user experience.
The rumored specs match the ambition. A 6.49-inch cover screen that expands to potentially 10 inches when fully unfolded. The real magic, though, is software. Samsung is rethinking interaction patterns for a device that can be phone, tablet, and tiny workstation, sometimes all in the same minute.
That software lift is the hardest part. Samsung is reportedly shipping the device with One UI 8.5, with advanced multitasking that could enable three simultaneous app views and smart handoff between segments. Picture dragging a file from email to a browser while chatting on video in the third pane. No juggling windows, no clumsy app switching.
Timing matters too. The Galaxy Z Tri Fold would be the world's second triple-screen phone, after Huawei's Mate XT, which launched in China last year but did not go global. Samsung has the carrier ties, supply chain, and software muscle to take tri-folds beyond a China-only curiosity.
Pricing and availability: the reality check
Here is the sticker shock. The Galaxy Z Tri Fold could cost around $2,930, squarely in ultra-premium territory with devices like the iPhone 16 Pro Max and high-end laptops. Samsung may cap the first run at about 50,000 units, which frames it as a showcase and market test, not a mass play.
That limited run fits a measured risk strategy. Initial availability in South Korea and China lets Samsung study real-world behavior, catch durability snags, and tune manufacturing before a wider release. Slow is smooth, smooth is fast.
Project Moohan tells a different pricing story. With expectations of $1,800 to $2,000, Samsung is going straight at Vision Pro while staying above Meta's Quest lineup. The bet is clear, win over enterprise buyers and early adopters who want Vision Pro capabilities without the Vision Pro price.
One caveat remains. Samsung has not confirmed an official timeline for global Moohan availability. October 13 in South Korea looks solid, but the US and Europe will depend on demand and local approvals.
What this means for Samsung's 2025 strategy
Bottom line, Samsung is placing calculated bets. The September 29 event in South Korea could also bring AI smart glasses, codenamed "Project Haean." These smart glasses are reported to be audio-only devices powered by Qualcomm's AR1 chip and likely running Android XR, a direct answer to Meta's Ray-Ban glasses.
What stands out is the ecosystem stitching together already. The 3D capture feature turns Galaxy phones into spatial content cameras for the headset, a clean pipeline from pocket to visor. Add the potential of Samsung's cloud gaming on Moohan and you get experiences that neither Apple nor Meta currently offer.
The timing is savvy. Apple has had over a year to seed Vision Pro, yet adoption has lagged, thanks to price, a thin app library, and fuzzy mainstream use cases. Samsung can enter with sharper pricing, Android familiarity, Google's AI, and a clearer productivity and enterprise pitch.
As for the tri-fold, Samsung is positioning itself as the foldable leader while rivals stick to slab phones. Others have shown tri-fold concepts, sure, but Samsung has the reach and carrier relationships to actually ship globally.
The execution risk is real. Samsung is effectively betting on three new form factors at once. That could look visionary a year from now, or spread resources thin. Either way, September 29 has the potential to be one of Samsung's biggest stages in recent memory, a night that sets the tone for mobile and spatial computing for years to come.
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